Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/22511
Title: | Influence of media advertisements on consumer behaviour in the Cochin Metropolitan area |
Researcher: | Alice, K A Annam |
Guide(s): | Nair, Rajagopala |
Keywords: | Advertising Brand awareness Communication effectiveness Consumer behavior Consumer decision process model Kerala Mass media Media advertising Repurchase intentions Top of the mind awareness |
Upload Date: | 7-Aug-2014 |
University: | Mahatma Gandhi University |
Completed Date: | 29/07/2008 |
Abstract: | newline |
Pagination: | xv, 238+10p, xviii |
URI: | http://hdl.handle.net/10603/22511 |
Appears in Departments: | St. Albert college |
Files in This Item:
File | Description | Size | Format | |
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01_title.pdf | Attached File | 69.81 kB | Adobe PDF | View/Open |
02_declaration.pdf | 40.81 kB | Adobe PDF | View/Open | |
03_certificate.pdf | 46.61 kB | Adobe PDF | View/Open | |
04_abstract.pdf | 79.48 kB | Adobe PDF | View/Open | |
05_preface.pdf | 70.22 kB | Adobe PDF | View/Open | |
06_acknowledgement.pdf | 72.98 kB | Adobe PDF | View/Open | |
07_contents.pdf | 20.49 kB | Adobe PDF | View/Open | |
08_list_of_tables.pdf | 123.53 kB | Adobe PDF | View/Open | |
09_list_of_figures.pdf | 83.83 kB | Adobe PDF | View/Open | |
10_chapter1.pdf | 364.49 kB | Adobe PDF | View/Open | |
11_chapter2.pdf | 332.21 kB | Adobe PDF | View/Open | |
12_chapter3.pdf | 186.95 kB | Adobe PDF | View/Open | |
13_chapter4.pdf | 214.38 kB | Adobe PDF | View/Open | |
14_chapter5.pdf | 540.97 kB | Adobe PDF | View/Open | |
15_chapter6.pdf | 538.41 kB | Adobe PDF | View/Open | |
16_chapter7.pdf | 218.51 kB | Adobe PDF | View/Open | |
17_bibliography.pdf | 136.27 kB | Adobe PDF | View/Open | |
18_appendices.pdf | 273.23 kB | Adobe PDF | View/Open |
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