1. Shodhganga@INFLIBNET
  2. Mahatma Gandhi University
  3. Rajagiri College of Social Sciences
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/22480
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DC FieldValueLanguage
dc.coverage.spatialManagement studiesen_US
dc.date.accessioned2014-08-07T11:15:58Z-
dc.date.available2014-08-07T11:15:58Z-
dc.date.issued2014-08-07-
dc.identifier.urihttp://hdl.handle.net/10603/22480-
dc.description.abstractnewlineen_US
dc.format.extentxxviii, 277p, lxviien_US
dc.languageEnglishen_US
dc.relationen_US
dc.rightsuniversityen_US
dc.titleImpact of literature for advertising effectiveness in the visual media a studyen_US
dc.title.alternativeen_US
dc.creator.researcherSreedharan, N Ven_US
dc.subject.keywordAdvertisingen_US
dc.subject.keywordArchetypesen_US
dc.subject.keywordBrand awarenessen_US
dc.subject.keywordMetaphoren_US
dc.subject.keywordVisual mediaen_US
dc.description.noteBibliography p. 265-277, Appendices p. i-lix, Index p. lx-lxviien_US
dc.contributor.guideDas, V Mukundaen_US
dc.publisher.placeKottayamen_US
dc.publisher.universityMahatma Gandhi Universityen_US
dc.publisher.institutionRajagiri College of Social Sciencesen_US
dc.date.registered15/04/2003en_US
dc.date.completed22/08/2007en_US
dc.date.awarded19/06/2009en_US
dc.format.dimensionsen_US
dc.format.accompanyingmaterialNoneen_US
dc.source.universityUniversityen_US
dc.type.degreePh.D.en_US
Appears in Departments:Rajagiri College of Social Sciences

Files in This Item:
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01_title.pdfAttached File154.73 kBAdobe PDFView/Open
02_declaration.pdf50.77 kBAdobe PDFView/Open
03_certificate.pdf322.07 kBAdobe PDFView/Open
04_abstract.pdf185.79 kBAdobe PDFView/Open
05_preface.pdf156.92 kBAdobe PDFView/Open
06_contents.pdf226.82 kBAdobe PDFView/Open
07_list_of_tables.pdf187.39 kBAdobe PDFView/Open
08_list_of_figures.pdf155.23 kBAdobe PDFView/Open
09_abbreviations.pdf114.42 kBAdobe PDFView/Open
10_list_of_appendices.pdf153.54 kBAdobe PDFView/Open
11_chapter1.pdf325.2 kBAdobe PDFView/Open
12_chapter2.pdf413.38 kBAdobe PDFView/Open
13_chapter3.pdf334.57 kBAdobe PDFView/Open
14_chapter4.pdf1.48 MBAdobe PDFView/Open
15_chapter5.pdf299.89 kBAdobe PDFView/Open
16_bibliography.pdf232.01 kBAdobe PDFView/Open
17_appendices.pdf1.98 MBAdobe PDFView/Open
18_index.pdf127.65 kBAdobe PDFView/Open
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