1. Shodhganga@INFLIBNET
  2. Mahatma Gandhi University
  3. Rajagiri College of Social Sciences
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/22480
Title: Impact of literature for advertising effectiveness in the visual media a study
Researcher: Sreedharan, N V
Guide(s): Das, V Mukunda
Keywords: Advertising
Archetypes
Brand awareness
Metaphor
Visual media
Upload Date: 7-Aug-2014
University: Mahatma Gandhi University
Completed Date: 22/08/2007
Abstract: newline
Pagination: xxviii, 277p, lxvii
URI: http://hdl.handle.net/10603/22480
Appears in Departments:Rajagiri College of Social Sciences

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01_title.pdfAttached File154.73 kBAdobe PDFView/Open
02_declaration.pdf50.77 kBAdobe PDFView/Open
03_certificate.pdf322.07 kBAdobe PDFView/Open
04_abstract.pdf185.79 kBAdobe PDFView/Open
05_preface.pdf156.92 kBAdobe PDFView/Open
06_contents.pdf226.82 kBAdobe PDFView/Open
07_list_of_tables.pdf187.39 kBAdobe PDFView/Open
08_list_of_figures.pdf155.23 kBAdobe PDFView/Open
09_abbreviations.pdf114.42 kBAdobe PDFView/Open
10_list_of_appendices.pdf153.54 kBAdobe PDFView/Open
11_chapter1.pdf325.2 kBAdobe PDFView/Open
12_chapter2.pdf413.38 kBAdobe PDFView/Open
13_chapter3.pdf334.57 kBAdobe PDFView/Open
14_chapter4.pdf1.48 MBAdobe PDFView/Open
15_chapter5.pdf299.89 kBAdobe PDFView/Open
16_bibliography.pdf232.01 kBAdobe PDFView/Open
17_appendices.pdf1.98 MBAdobe PDFView/Open
18_index.pdf127.65 kBAdobe PDFView/Open
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