Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/224030
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | ||
| dc.date.accessioned | 2018-12-21T08:53:21Z | - |
| dc.date.available | 2018-12-21T08:53:21Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/224030 | - |
| dc.description.abstract | newline | |
| dc.format.extent | xiv, 154p. | |
| dc.language | English | |
| dc.relation | ||
| dc.rights | university | |
| dc.title | Sports Celebrity Endorsement in Positioning of Brand for Measuring Purchase Intention of Customers | |
| dc.title.alternative | ||
| dc.creator.researcher | Malik, Abdullah | |
| dc.subject.keyword | Social Sciences,Economics and Business,Management | |
| dc.subject.keyword | Brand | |
| dc.subject.keyword | Brand Positioning | |
| dc.subject.keyword | Sports Celebrity Endorsement | |
| dc.subject.keyword | Purchase Intention | |
| dc.description.note | ||
| dc.contributor.guide | Sudhakar, Bushan. D. | |
| dc.publisher.place | Pondicherry | |
| dc.publisher.university | Pondicherry University | |
| dc.publisher.institution | Department of International Business | |
| dc.date.registered | 31/08/2012 | |
| dc.date.completed | 2016 | |
| dc.date.awarded | ||
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | DVD | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of International Business | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 55.37 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 379.18 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 179.63 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 13.46 kB | Adobe PDF | View/Open | |
| 05_list of tables.pdf | 97.89 kB | Adobe PDF | View/Open | |
| 06_ table of contents.pdf | 12.05 kB | Adobe PDF | View/Open | |
| 07_summary.pdf | 93.59 kB | Adobe PDF | View/Open | |
| 08_list of charts.pdf | 5.43 kB | Adobe PDF | View/Open | |
| 09_list of figures.pdf | 6.35 kB | Adobe PDF | View/Open | |
| 10_abbrevations.pdf | 90.56 kB | Adobe PDF | View/Open | |
| 11_ chapter 1.pdf | 507.18 kB | Adobe PDF | View/Open | |
| 12_chapter 2.pdf | 384.3 kB | Adobe PDF | View/Open | |
| 13_chapter 3.pdf | 1.58 MB | Adobe PDF | View/Open | |
| 14_chapter 4.pdf | 352.38 kB | Adobe PDF | View/Open | |
| 15_chapter 5.pdf | 246.91 kB | Adobe PDF | View/Open | |
| 16_chapter 6.pdf | 467.78 kB | Adobe PDF | View/Open | |
| 17_annexures.pdf | 577.06 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial 4.0 International (CC BY-NC 4.0).