1. Shodhganga@INFLIBNET
  2. Pondicherry University
  3. Department of International Business
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/224030
Title: Sports Celebrity Endorsement in Positioning of Brand for Measuring Purchase Intention of Customers
Researcher: Malik, Abdullah
Guide(s): Sudhakar, Bushan. D.
Keywords: Social Sciences,Economics and Business,Management
Brand
Brand Positioning
Sports Celebrity Endorsement
Purchase Intention
University: Pondicherry University
Completed Date: 2016
Abstract: newline
Pagination: xiv, 154p.
URI: http://hdl.handle.net/10603/224030
Appears in Departments:Department of International Business

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File55.37 kBAdobe PDFView/Open
02_certificate.pdf379.18 kBAdobe PDFView/Open
03_declaration.pdf179.63 kBAdobe PDFView/Open
04_acknowledgement.pdf13.46 kBAdobe PDFView/Open
05_list of tables.pdf97.89 kBAdobe PDFView/Open
06_ table of contents.pdf12.05 kBAdobe PDFView/Open
07_summary.pdf93.59 kBAdobe PDFView/Open
08_list of charts.pdf5.43 kBAdobe PDFView/Open
09_list of figures.pdf6.35 kBAdobe PDFView/Open
10_abbrevations.pdf90.56 kBAdobe PDFView/Open
11_ chapter 1.pdf507.18 kBAdobe PDFView/Open
12_chapter 2.pdf384.3 kBAdobe PDFView/Open
13_chapter 3.pdf1.58 MBAdobe PDFView/Open
14_chapter 4.pdf352.38 kBAdobe PDFView/Open
15_chapter 5.pdf246.91 kBAdobe PDFView/Open
16_chapter 6.pdf467.78 kBAdobe PDFView/Open
17_annexures.pdf577.06 kBAdobe PDFView/Open
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