1. Shodhganga@INFLIBNET
  2. Periyar University
  3. Department of Commerce
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/222913
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DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2018-12-07T10:30:34Z-
dc.date.available2018-12-07T10:30:34Z-
dc.identifier.urihttp://hdl.handle.net/10603/222913-
dc.description.abstractnewline
dc.format.extentxv,251p
dc.languageEnglish
dc.relation159
dc.rightsuniversity
dc.titleBrand loyalty and brand switching behaviour of consumers a study with reference to fast moving consumer goods in chennai city
dc.title.alternative
dc.creator.researcherKala S
dc.subject.keywordBrand Loyalty
dc.subject.keywordBrand Switching
dc.subject.keywordChennai City
dc.subject.keywordConsumers
dc.subject.keywordSocial Sciences,Economics and Business,Business
dc.description.noteBibliography, Appendices
dc.contributor.guideKrishnakumar K
dc.publisher.placeSalem
dc.publisher.universityPeriyar University
dc.publisher.institutionDepartment of Commerce
dc.date.registered
dc.date.completed2016
dc.date.awarded14/09/2017
dc.format.dimensions29 cm
dc.format.accompanyingmaterialCD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Commerce

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File113.45 kBAdobe PDFView/Open
02_certificate.pdf97.36 kBAdobe PDFView/Open
03_preliminary pages.pdf446.05 kBAdobe PDFView/Open
04_chapter 1.pdf319.49 kBAdobe PDFView/Open
05_chapter 2.pdf875.75 kBAdobe PDFView/Open
06_chapter 3.pdf619.03 kBAdobe PDFView/Open
07_chapter 4.pdf1.34 MBAdobe PDFView/Open
08_chapter 5.pdf2.99 MBAdobe PDFView/Open
09_chapter 6.pdf209.89 kBAdobe PDFView/Open
10_bibliography.pdf183.59 kBAdobe PDFView/Open
11_appendices.pdf640.12 kBAdobe PDFView/Open
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