Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/222913
| Title: | Brand loyalty and brand switching behaviour of consumers a study with reference to fast moving consumer goods in chennai city |
| Researcher: | Kala S |
| Guide(s): | Krishnakumar K |
| Keywords: | Brand Loyalty Brand Switching Chennai City Consumers Social Sciences,Economics and Business,Business |
| University: | Periyar University |
| Completed Date: | 2016 |
| Abstract: | newline |
| Pagination: | xv,251p |
| URI: | http://hdl.handle.net/10603/222913 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 113.45 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 97.36 kB | Adobe PDF | View/Open | |
| 03_preliminary pages.pdf | 446.05 kB | Adobe PDF | View/Open | |
| 04_chapter 1.pdf | 319.49 kB | Adobe PDF | View/Open | |
| 05_chapter 2.pdf | 875.75 kB | Adobe PDF | View/Open | |
| 06_chapter 3.pdf | 619.03 kB | Adobe PDF | View/Open | |
| 07_chapter 4.pdf | 1.34 MB | Adobe PDF | View/Open | |
| 08_chapter 5.pdf | 2.99 MB | Adobe PDF | View/Open | |
| 09_chapter 6.pdf | 209.89 kB | Adobe PDF | View/Open | |
| 10_bibliography.pdf | 183.59 kB | Adobe PDF | View/Open | |
| 11_appendices.pdf | 640.12 kB | Adobe PDF | View/Open |
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