Role of E Trust In E commerce Adoption In India

Abstract

The internet is being developed rapidly for the last two decades and the relevant digital economy that is driven by information technology is being developed worldwide. After the long term development of the internet which rapidly increased the number of web users and the high speed internet connections new technology also has been devised and used for web development leading to firms promoting and enhancing images of product and services through web site. Therefore detailed product information and improved service attracted more and more people and changed their consumer behavior from the reliance on traditional mode to the online mode. On the other hand more companies have realized that the consumer behavior transformation is an unavoidable trend, and have changed their marketing strategy. As a result the word E commerce and E Business technologies have been adopted which is touching new heights in the Indian market.With the advent of Ecommerce, the services and the demands of the customers are globalized. Since the awareness related to the use of the Internet has increased, there has been an exponential growth in the number of E commerce companies populating the space. The result has been an increased choice to the consumers but lack of adherence to quality and technical improvements by the firms. Thus the customer is faced with problems like failure of visualization low reliability in getting the desired product at the required time delivery of wrong product in terms of quality etc. In addition most of the payments for E commerce delivery are through cash rather than using online methods, like Net Banking,Credit Card Debit card. It can be hypothesized that the reason for this preference is the lack of trust in the online mode of payments. Therefore the scope of the study is to highlight the reasons of the customers keeping away from using E commerce to define trust and e-trust to highlight the importance of etrust The study has been divided into seven chapters newline