Marketing of vocational courses at national small industries corporation A study on training and incubation center Okhla

Abstract

newlineThe education enlightens people mind. Vocational education newlineturns students in skilled manpower. Vocational education provides newlineknowledge and skills required for a vocation. Vocational education is newlinevehicle to create specific human capital of the country. The skill newlinedevelopment has very important space in current technology driven newlinemarket economy. The growth of any country depends on the skilled newlineassets of the country. It is evident that the countries with higher and newlinebetter level of skilled manpower will excel in current globalized newlineeconomy. The globalization forced economies to promote skill newlinedevelopment as priority sector. It is even more strategically vital for a newlinecountry like India which aims at becoming knowledge economy. newlineThe research study is aimed at understanding marketing mix newlineand suggesting improvements in the currents marketing mix to make newlinethe vocational courses run by Training and Service Center Okhla newlinemore effective and more lucrative. The factors that affect overall newlineeffectiveness of any of the institutions offering technical education is newlinedetermined through the literature survey. There are numerable newlinevariables that affect attractiveness of the courses but it is practically newlinenot possible to find out and study all of them since some of them do newlinenot affect the result directly and are latent factor. However to come newlineup with this limitation thorough literature survey is done and newlinevariables are wisely chosen.