Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/221601
Full metadata record
DC FieldValueLanguage
dc.coverage.spatialBrand Equity in Uttarakhand-
dc.date.accessioned2018-11-26T09:04:41Z-
dc.date.available2018-11-26T09:04:41Z-
dc.identifier.urihttp://hdl.handle.net/10603/221601-
dc.format.extentxiii;161-
dc.languageEnglish-
dc.relationAPA-
dc.rightsuniversity-
dc.titleAn Analytical Study of Brand Equity in Consumer Durables Segment with Specific Reference to the Washing Machines in Uttarakhand-
dc.creator.researcherKumar, Sandeep-
dc.subject.keywordBrand Awareness-
dc.subject.keywordBrand Equity-
dc.subject.keywordConsumer Durable Segment-
dc.subject.keywordSocial Sciences-
dc.contributor.guidePatra, Sidheswar-
dc.publisher.placeDehradun-
dc.publisher.universityUttaranchal University-
dc.publisher.institutionFaculty of Uttaranchal Institute of Management-
dc.date.registered2015-
dc.date.completed2018-
dc.date.awarded2018-
dc.format.accompanyingmaterialCD-
dc.source.universityUniversity-
dc.type.degreePh.D.-
Appears in Departments:Faculty of Uttaranchal Institute of Management

Files in This Item:
File Description SizeFormat 
01_title page.pdfAttached File17.76 kBAdobe PDFView/Open
02_certificate.pdf94.05 kBAdobe PDFView/Open
03_cadidate declarations.pdf77.09 kBAdobe PDFView/Open
04_preface.pdf187.4 kBAdobe PDFView/Open
05_table of contents.pdf116.04 kBAdobe PDFView/Open
06_list of tables.pdf116.67 kBAdobe PDFView/Open
07_list of figures.pdf13.01 kBAdobe PDFView/Open
08_chapter 1.pdf900.73 kBAdobe PDFView/Open
09_chapter 2.pdf742.98 kBAdobe PDFView/Open
10_chapter 3.pdf463.47 kBAdobe PDFView/Open
11_chapter 4.pdf804.04 kBAdobe PDFView/Open
12_chapter 5.pdf2.48 MBAdobe PDFView/Open
13_chapter 6.pdf682.28 kBAdobe PDFView/Open
14_bibliography.pdf755.61 kBAdobe PDFView/Open
15_appendix.pdf495.58 kBAdobe PDFView/Open


Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).

Altmetric Badge: