Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/221601
Title: | An Analytical Study of Brand Equity in Consumer Durables Segment with Specific Reference to the Washing Machines in Uttarakhand |
Researcher: | Kumar, Sandeep |
Guide(s): | Patra, Sidheswar |
Keywords: | Brand Awareness Brand Equity Consumer Durable Segment Social Sciences |
University: | Uttaranchal University |
Completed Date: | 2018 |
Pagination: | xiii;161 |
URI: | http://hdl.handle.net/10603/221601 |
Appears in Departments: | Faculty of Uttaranchal Institute of Management |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
01_title page.pdf | Attached File | 17.76 kB | Adobe PDF | View/Open |
02_certificate.pdf | 94.05 kB | Adobe PDF | View/Open | |
03_cadidate declarations.pdf | 77.09 kB | Adobe PDF | View/Open | |
04_preface.pdf | 187.4 kB | Adobe PDF | View/Open | |
05_table of contents.pdf | 116.04 kB | Adobe PDF | View/Open | |
06_list of tables.pdf | 116.67 kB | Adobe PDF | View/Open | |
07_list of figures.pdf | 13.01 kB | Adobe PDF | View/Open | |
08_chapter 1.pdf | 900.73 kB | Adobe PDF | View/Open | |
09_chapter 2.pdf | 742.98 kB | Adobe PDF | View/Open | |
10_chapter 3.pdf | 463.47 kB | Adobe PDF | View/Open | |
11_chapter 4.pdf | 804.04 kB | Adobe PDF | View/Open | |
12_chapter 5.pdf | 2.48 MB | Adobe PDF | View/Open | |
13_chapter 6.pdf | 682.28 kB | Adobe PDF | View/Open | |
14_bibliography.pdf | 755.61 kB | Adobe PDF | View/Open | |
15_appendix.pdf | 495.58 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
Altmetric Badge: