Shodhganga : a reservoir of Indian theses @ INFLIBNET
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Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/221600
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Role of global marketing strategies and its impact on consumer buying behaviour in food industry segment regarding multinational fast food restaurant in India | - |
| dc.date.accessioned | 2018-11-26T09:03:58Z | - |
| dc.date.available | 2018-11-26T09:03:58Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/221600 | - |
| dc.format.extent | xiv;224 | - |
| dc.language | English | - |
| dc.relation | APA | - |
| dc.rights | university | - |
| dc.title | An Analytical Study of Global Marketing Strategies and its Impact on the Consumer Buying Behaviour in Food Industry Segment | - |
| dc.creator.researcher | Panwar, Diksha | - |
| dc.subject.keyword | Consumer Buying Behaviour | - |
| dc.subject.keyword | Factors influencing buying behaviour | - |
| dc.subject.keyword | Food Industry | - |
| dc.subject.keyword | Social Sciences | - |
| dc.subject.keyword | Standardization Strategy | - |
| dc.contributor.guide | Patra, Sidheswar | - |
| dc.publisher.place | Dehradun | - |
| dc.publisher.university | Uttaranchal University | - |
| dc.publisher.institution | Faculty of Uttaranchal Institute of Management | - |
| dc.date.registered | 2015 | - |
| dc.date.completed | 2018 | - |
| dc.date.awarded | 2018 | - |
| dc.format.accompanyingmaterial | CD | - |
| dc.source.university | University | - |
| dc.type.degree | Ph.D. | - |
| Appears in Departments: | Faculty of Uttaranchal Institute of Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title page.pdf | Attached File | 39.17 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 236.11 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 153.49 kB | Adobe PDF | View/Open | |
| 04_preface.pdf | 477.59 kB | Adobe PDF | View/Open | |
| 05_table of contents.pdf | 49.07 kB | Adobe PDF | View/Open | |
| 06_list of tables.pdf | 107.07 kB | Adobe PDF | View/Open | |
| 07_list of figures.pdf | 28.03 kB | Adobe PDF | View/Open | |
| 08_list of abbreviations.pdf | 63.99 kB | Adobe PDF | View/Open | |
| 09_chapter 1.pdf | 248.25 kB | Adobe PDF | View/Open | |
| 10_chapter 2.pdf | 225.48 kB | Adobe PDF | View/Open | |
| 11_chapter 3.pdf | 242.38 kB | Adobe PDF | View/Open | |
| 12_chapter 4.pdf | 1.22 MB | Adobe PDF | View/Open | |
| 13_chapter 5.pdf | 137.13 kB | Adobe PDF | View/Open | |
| 14_chapter 6.pdf | 253.28 kB | Adobe PDF | View/Open | |
| 15_annexure.pdf | 359.06 kB | Adobe PDF | View/Open |
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