1. Shodhganga@INFLIBNET
  2. Panjab University
  3. University Business School
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/220706
Full metadata record
DC FieldValueLanguage
dc.coverage.spatialBusiness Management
dc.date.accessioned2018-11-16T11:34:32Z-
dc.date.available2018-11-16T11:34:32Z-
dc.identifier.urihttp://hdl.handle.net/10603/220706-
dc.description.abstractNone
dc.format.extent289p.
dc.languageEnglish
dc.relation-
dc.rightsuniversity
dc.titleInfluence of brand personification on consumer behaviour for fast moving consumer goods
dc.title.alternative-
dc.creator.researcherNagpal, Era
dc.subject.keywordBrand Personification
dc.subject.keywordConsumer Behaviour
dc.subject.keywordConsumer Goods
dc.description.noteAnnexure p.i-iv
dc.contributor.guideSharma, Sanjeev Kumar
dc.publisher.placeChandigarh
dc.publisher.universityPanjab University
dc.publisher.institutionUniversity Business School
dc.date.registeredn.d.
dc.date.completed2017
dc.date.awardedn.d.
dc.format.dimensions-
dc.format.accompanyingmaterialCD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:University Business School

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File4.78 kBAdobe PDFView/Open
02_certificate.pdf167.04 kBAdobe PDFView/Open
03_acknowledgement.pdf8.48 kBAdobe PDFView/Open
04_contents.pdf125.6 kBAdobe PDFView/Open
05_list_of_tables.pdf212.4 kBAdobe PDFView/Open
06_list_of_figures.pdf114.1 kBAdobe PDFView/Open
07_list_of_abbreviations.pdf11.62 kBAdobe PDFView/Open
08_chapter1.pdf1.48 MBAdobe PDFView/Open
09_chapter2.pdf618.59 kBAdobe PDFView/Open
10_chapter3.pdf582.2 kBAdobe PDFView/Open
11_chapter4.pdf870.32 kBAdobe PDFView/Open
12_chapter5.pdf923.11 kBAdobe PDFView/Open
13_chapter6.pdf372.32 kBAdobe PDFView/Open
14_annexure.pdf306.12 kBAdobe PDFView/Open
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