Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/220706
| Title: | Influence of brand personification on consumer behaviour for fast moving consumer goods |
| Researcher: | Nagpal, Era |
| Guide(s): | Sharma, Sanjeev Kumar |
| Keywords: | Brand Personification Consumer Behaviour Consumer Goods |
| University: | Panjab University |
| Completed Date: | 2017 |
| Abstract: | None |
| Pagination: | 289p. |
| URI: | http://hdl.handle.net/10603/220706 |
| Appears in Departments: | University Business School |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 4.78 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 167.04 kB | Adobe PDF | View/Open | |
| 03_acknowledgement.pdf | 8.48 kB | Adobe PDF | View/Open | |
| 04_contents.pdf | 125.6 kB | Adobe PDF | View/Open | |
| 05_list_of_tables.pdf | 212.4 kB | Adobe PDF | View/Open | |
| 06_list_of_figures.pdf | 114.1 kB | Adobe PDF | View/Open | |
| 07_list_of_abbreviations.pdf | 11.62 kB | Adobe PDF | View/Open | |
| 08_chapter1.pdf | 1.48 MB | Adobe PDF | View/Open | |
| 09_chapter2.pdf | 618.59 kB | Adobe PDF | View/Open | |
| 10_chapter3.pdf | 582.2 kB | Adobe PDF | View/Open | |
| 11_chapter4.pdf | 870.32 kB | Adobe PDF | View/Open | |
| 12_chapter5.pdf | 923.11 kB | Adobe PDF | View/Open | |
| 13_chapter6.pdf | 372.32 kB | Adobe PDF | View/Open | |
| 14_annexure.pdf | 306.12 kB | Adobe PDF | View/Open |
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