Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/220651
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.coverage.spatial | Communication | |
dc.date.accessioned | 2018-11-16T11:08:51Z | - |
dc.date.available | 2018-11-16T11:08:51Z | - |
dc.identifier.uri | http://hdl.handle.net/10603/220651 | - |
dc.description.abstract | Not Available newline | |
dc.format.extent | - | |
dc.language | English | |
dc.relation | - | |
dc.rights | university | |
dc.title | A study of brand promotion activity through product placement in bollywood blockbuster films | |
dc.title.alternative | ||
dc.creator.researcher | Kumar, Vijay | |
dc.subject.keyword | Bollywood | |
dc.subject.keyword | Brand | |
dc.subject.keyword | Films | |
dc.subject.keyword | Promotion | |
dc.description.note | - | |
dc.contributor.guide | Rani, Padma | |
dc.publisher.place | Manipal | |
dc.publisher.university | Manipal University | |
dc.publisher.institution | School of Communication | |
dc.date.registered | 26/04/2014 | |
dc.date.completed | 2018 | |
dc.date.awarded | 29/10/2018 | |
dc.format.dimensions | - | |
dc.format.accompanyingmaterial | None | |
dc.source.university | University | |
dc.type.degree | Ph.D. | |
Appears in Departments: | School of Communication |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
01_title.pdf | Attached File | 65.15 kB | Adobe PDF | View/Open |
02_certificate.pdf | 90.39 kB | Adobe PDF | View/Open | |
03_declaration.pdf | 83.14 kB | Adobe PDF | View/Open | |
04_acknowledgements.pdf | 123.55 kB | Adobe PDF | View/Open | |
05_contents.pdf | 130.84 kB | Adobe PDF | View/Open | |
06_list of tables.pdf | 88.46 kB | Adobe PDF | View/Open | |
07_chapter 1.pdf | 364.47 kB | Adobe PDF | View/Open | |
08_chapter 2.pdf | 210.22 kB | Adobe PDF | View/Open | |
09_chapter 3.pdf | 1.38 MB | Adobe PDF | View/Open | |
10_chapter 4.pdf | 198.31 kB | Adobe PDF | View/Open | |
11_annexure.pdf | 198.29 kB | Adobe PDF | View/Open | |
12_references.pdf | 105.24 kB | Adobe PDF | View/Open |
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