1. Shodhganga@INFLIBNET
  2. Bharathidasan University
  3. Department of Commerce and Financial Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/220297
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DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2018-11-14T09:42:18Z-
dc.date.available2018-11-14T09:42:18Z-
dc.identifier.urihttp://hdl.handle.net/10603/220297-
dc.description.abstractnewline
dc.format.extent380
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleA STUDY ON CONSUMER PREFERENCES TOWARDS THE SALES PROMOTION TECHNIQUES ADOPTED BY THE FAST MOVING CONSUMER GOODS FMCG COMPANIES WITH REFERENCE TO TIRUCHIRAPPALLI MUNICIPAL CITY CORPORATION TIRUCHIRAPPALLI
dc.title.alternative
dc.creator.researcherYashodha G.
dc.subject.keywordSocial Sciences
dc.description.note
dc.contributor.guideBastin Jerome V.
dc.publisher.placeTiruchirappalli
dc.publisher.universityBharathidasan University
dc.publisher.institutionDepartment of Commerce and Financial Studies
dc.date.registered2013
dc.date.completed2016
dc.date.awarded
dc.format.dimensions
dc.format.accompanyingmaterialDVD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Commerce and Financial Studies

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01 tit.pdfAttached File179.2 kBAdobe PDFView/Open
02 cer.pdf334.45 kBAdobe PDFView/Open
03 sdec.pdf319.19 kBAdobe PDFView/Open
04 ack.pdf323.19 kBAdobe PDFView/Open
05 cont.pdf242.44 kBAdobe PDFView/Open
06 cha 1.pdf831.54 kBAdobe PDFView/Open
07 cha 2.pdf1.55 MBAdobe PDFView/Open
08 cha 3.pdf937.57 kBAdobe PDFView/Open
09 cha 4.pdf6.39 MBAdobe PDFView/Open
10 cha 5.pdf749.16 kBAdobe PDFView/Open
11 bibli.pdf604.89 kBAdobe PDFView/Open
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