Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/220061
| Title: | A Study on effects of Sales Promotions on Consumer Preferences and Brand Equity Perception with Special Reference to FMCG Products in Thanjavur District |
| Researcher: | Sasi Rekha J. |
| Guide(s): | Suresh Kumar V. |
| Keywords: | Social Sciences |
| University: | Bharathidasan University |
| Completed Date: | 2018 |
| Abstract: | newline |
| Pagination: | 215 |
| URI: | http://hdl.handle.net/10603/220061 |
| Appears in Departments: | Department of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01 tit.pdf | Attached File | 247.88 kB | Adobe PDF | View/Open |
| 02 cer.pdf | 67.8 kB | Adobe PDF | View/Open | |
| 03 dec.pdf | 353.89 kB | Adobe PDF | View/Open | |
| 04 ack.pdf | 763.65 kB | Adobe PDF | View/Open | |
| 05 cont.pdf | 3.43 MB | Adobe PDF | View/Open | |
| 06 cha 1.pdf | 1.21 MB | Adobe PDF | View/Open | |
| 07 cha 2.pdf | 954.06 kB | Adobe PDF | View/Open | |
| 08 cha 3.pdf | 695.55 kB | Adobe PDF | View/Open | |
| 09 cha 4.pdf | 16.92 MB | Adobe PDF | View/Open | |
| 10 cha 5.pdf | 1.61 MB | Adobe PDF | View/Open | |
| 11 ref.pdf | 3.1 MB | Adobe PDF | View/Open |
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