Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/218803
| Title: | A study on brand awareness and brand preference of rural consumers towards fmcg brands |
| Researcher: | Raja G |
| Guide(s): | Velavan A |
| Keywords: | Brand management Fmcg brands Rural consumers |
| University: | Periyar University |
| Completed Date: | 2017 |
| Abstract: | newline |
| Pagination: | xvii,183p |
| URI: | http://hdl.handle.net/10603/218803 |
| Appears in Departments: | Periyar Institute of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 174.38 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 225.31 kB | Adobe PDF | View/Open | |
| 03_preliminary pages.pdf | 776.53 kB | Adobe PDF | View/Open | |
| 04_chapter 1.pdf | 373.67 kB | Adobe PDF | View/Open | |
| 05_chapter 2.pdf | 618.66 kB | Adobe PDF | View/Open | |
| 06_chapter 3.pdf | 678.95 kB | Adobe PDF | View/Open | |
| 07_chapter 4.pdf | 971.21 kB | Adobe PDF | View/Open | |
| 08_chapter 5.pdf | 429.5 kB | Adobe PDF | View/Open | |
| 09_bibliography.pdf | 455.04 kB | Adobe PDF | View/Open | |
| 10_questionnaire.pdf | 483.68 kB | Adobe PDF | View/Open |
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