Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/218254
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dc.coverage.spatial
dc.date.accessioned2018-10-04T04:36:45Z-
dc.date.available2018-10-04T04:36:45Z-
dc.identifier.urihttp://hdl.handle.net/10603/218254-
dc.description.abstractnewline
dc.format.extentx,200p
dc.languageEnglish
dc.relation305
dc.rightsuniversity
dc.titleA study on consumer behaviour and purchase decision with special reference to selected consumers of durable products in chennai city
dc.title.alternative
dc.creator.researcherShanthi V
dc.subject.keywordChennai city
dc.subject.keywordConsumer behaviour
dc.subject.keywordDurable products
dc.subject.keywordPurchase decision
dc.description.noteBibliography p (201-223), appendices p (224-234)
dc.contributor.guideKrishnan S.M
dc.publisher.placeSalem
dc.publisher.universityPeriyar University
dc.publisher.institutionDepartment of Commerce
dc.date.registered
dc.date.completed2016
dc.date.awarded30/01/2017
dc.format.dimensions29cm
dc.format.accompanyingmaterialCD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Commerce

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File37.25 kBAdobe PDFView/Open
02_certificate.pdf36.02 kBAdobe PDFView/Open
03_preliminary pages.pdf126.51 kBAdobe PDFView/Open
04_chapter 1.pdf152.61 kBAdobe PDFView/Open
05_chapter 2.pdf314.92 kBAdobe PDFView/Open
06_chapter 3.pdf163.06 kBAdobe PDFView/Open
07_chapter 4.pdf2.07 MBAdobe PDFView/Open
08_chapter 5.pdf104.33 kBAdobe PDFView/Open
09_bibliography.pdf133.2 kBAdobe PDFView/Open
10_questionnaire.pdf53.27 kBAdobe PDFView/Open
11_appendix 2.pdf266.05 kBAdobe PDFView/Open
12_appendix 3.pdf177.55 kBAdobe PDFView/Open
13_appendix 4.pdf5.89 MBAdobe PDFView/Open


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