1. Shodhganga@INFLIBNET
  2. Periyar University
  3. Department of Commerce
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/218252
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DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2018-10-04T04:35:50Z-
dc.date.available2018-10-04T04:35:50Z-
dc.identifier.urihttp://hdl.handle.net/10603/218252-
dc.description.abstractnewline
dc.format.extentvii,264p
dc.languageEnglish
dc.relation63
dc.rightsuniversity
dc.titleA study on perception of policyholders towards competitive marketing of private life insurance companies in india
dc.title.alternative
dc.creator.researcherSelvamani K
dc.subject.keywordMarketing
dc.subject.keywordPerception of policyholders
dc.subject.keywordPrivate life insurance companies
dc.description.noteAppendix, bibliography
dc.contributor.guideSenthilkumar N
dc.publisher.placeSalem
dc.publisher.universityPeriyar University
dc.publisher.institutionDepartment of Commerce
dc.date.registered
dc.date.completed2017
dc.date.awarded13/10/2017
dc.format.dimensions29cm
dc.format.accompanyingmaterialCD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Commerce

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File56.66 kBAdobe PDFView/Open
02_certificate.pdf45.51 kBAdobe PDFView/Open
03_preliminary pages.pdf118.4 kBAdobe PDFView/Open
04_chapter 1.pdf798.28 kBAdobe PDFView/Open
05_chapter 2.pdf88.14 kBAdobe PDFView/Open
06_chapter 3.pdf72.53 kBAdobe PDFView/Open
07_chapter 4.pdf137.81 kBAdobe PDFView/Open
08_chapter 5.pdf717.37 kBAdobe PDFView/Open
09_chapter 6.pdf90.36 kBAdobe PDFView/Open
10_chapter 7.pdf86.47 kBAdobe PDFView/Open
11_chapter 8.pdf28.99 kBAdobe PDFView/Open
12_appendix_annexure 1.pdf30.12 kBAdobe PDFView/Open
13_appendix_annexure 2.pdf32.46 kBAdobe PDFView/Open
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