Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/215490
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | ||
| dc.date.accessioned | 2018-09-18T06:05:42Z | - |
| dc.date.available | 2018-09-18T06:05:42Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/215490 | - |
| dc.description.abstract | newline | |
| dc.format.extent | ||
| dc.language | English | |
| dc.relation | ||
| dc.rights | university | |
| dc.title | Evaluation of sales promotion strategies in fast moving consumer goods a special reference to Mysore city | |
| dc.title.alternative | ||
| dc.creator.researcher | Girish Kumar, M. | |
| dc.subject.keyword | Fast Moving Consumer Goods (FMCG) | |
| dc.subject.keyword | Sales Promotion | |
| dc.subject.keyword | Sales Promotion Strategies | |
| dc.description.note | ||
| dc.contributor.guide | Nagaraju, B. | |
| dc.publisher.place | Mysore | |
| dc.publisher.university | University of Mysore | |
| dc.publisher.institution | Department of Studies in Commerce | |
| dc.date.registered | ||
| dc.date.completed | 2016 | |
| dc.date.awarded | ||
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Commerce | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 9.04 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 26.82 kB | Adobe PDF | View/Open | |
| 03_certificate.pdf | 35.72 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 50 kB | Adobe PDF | View/Open | |
| 05_table of contents.pdf | 30.21 kB | Adobe PDF | View/Open | |
| 06_list of tables.pdf | 47.21 kB | Adobe PDF | View/Open | |
| 07_list of charts.pdf | 35.73 kB | Adobe PDF | View/Open | |
| 08_list of abbreviations.pdf | 26.59 kB | Adobe PDF | View/Open | |
| 09_chapter 1.pdf | 149.51 kB | Adobe PDF | View/Open | |
| 10_chapter 2.pdf | 155.54 kB | Adobe PDF | View/Open | |
| 11_chapter 3.pdf | 703.15 kB | Adobe PDF | View/Open | |
| 12_chapter 4.pdf | 629.55 kB | Adobe PDF | View/Open | |
| 13_chapter 5.pdf | 86.99 kB | Adobe PDF | View/Open | |
| 14_bibliography.pdf | 121.25 kB | Adobe PDF | View/Open | |
| 15_annexure.pdf | 211.67 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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