Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/211934
| Title: | AN EMPIRICAL INVESTIGATION ON CONSUMERS PERCEPTIONS ATTITUDES AND BEHAVIOR TOWARDS TELEVISION COMMERCIALS A COMPARATIVE STUDY BETWEEN BANGALORE AND TRICHY |
| Researcher: | Thanapackiam A. |
| Guide(s): | Hariharan R. |
| University: | Bharathidasan University |
| Completed Date: | 2015 |
| Abstract: | newline |
| Pagination: | 216 |
| URI: | http://hdl.handle.net/10603/211934 |
| Appears in Departments: | Department of Commerce and Financial Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 10.chapter-4.pdf | Attached File | 341.57 kB | Adobe PDF | View/Open |
| 11.chapter-5.pdf | 102.63 kB | Adobe PDF | View/Open | |
| 12.bibliography.pdf | 124.85 kB | Adobe PDF | View/Open | |
| 1.title.pdf | 1.3 MB | Adobe PDF | View/Open | |
| 2.certificate.pdf | 31.2 kB | Adobe PDF | View/Open | |
| 3.declaration.pdf | 36.78 kB | Adobe PDF | View/Open | |
| 4.acknowledgement.pdf | 47.71 kB | Adobe PDF | View/Open | |
| 5.contents.pdf | 12.01 kB | Adobe PDF | View/Open | |
| 6.tables.pdf | 20.3 kB | Adobe PDF | View/Open | |
| 7.chapter-1.pdf | 222.65 kB | Adobe PDF | View/Open | |
| 8.chapter-2.pdf | 214.42 kB | Adobe PDF | View/Open | |
| 9.chapter-3.pdf | 192.5 kB | Adobe PDF | View/Open |
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