1. Shodhganga@INFLIBNET
  2. Indian Institute of Foreign Trade
  3. Department of Commerce
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/209000
Title: Impact of key drivers of word of mouth on word of mouth effectiveness on social media for the youth segment
Researcher: Srivastava, Deepti
Guide(s): Walia Sharma, Ruppal
Keywords: E marketing
Social media
Social Sciences
Word of mouth
University: Indian Institute of Foreign Trade
Completed Date: 2017
Abstract: available
Pagination: 171 p.
URI: http://hdl.handle.net/10603/209000
Appears in Departments:Department of Commerce

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01_title.pdfAttached File264.18 kBAdobe PDFView/Open
02_certificate.pdf371.58 kBAdobe PDFView/Open
03_acknowledgement.pdf346.09 kBAdobe PDFView/Open
04_abstract.pdf366.33 kBAdobe PDFView/Open
05_table of contents.pdf364.04 kBAdobe PDFView/Open
06_list of tables.pdf345.44 kBAdobe PDFView/Open
07_list of figures.pdf230.13 kBAdobe PDFView/Open
08_list of abbreviations.pdf228.53 kBAdobe PDFView/Open
09_list of annexures.pdf228.17 kBAdobe PDFView/Open
10_chapter 1.pdf405.07 kBAdobe PDFView/Open
11_chapter 2.pdf794.34 kBAdobe PDFView/Open
12_chapter 3.pdf684.7 kBAdobe PDFView/Open
13_chapter 4.pdf663.98 kBAdobe PDFView/Open
14_chapter 5.pdf1.31 MBAdobe PDFView/Open
15_chapter 6.pdf521.55 kBAdobe PDFView/Open
16_chapter 7.pdf893.2 kBAdobe PDFView/Open
17_chapter 8.pdf525.41 kBAdobe PDFView/Open
18_bibliography.pdf581.93 kBAdobe PDFView/Open
19_annexure.pdf1.09 MBAdobe PDFView/Open
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