Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/209000
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Commerce | |
| dc.date.accessioned | 2018-07-20T12:04:23Z | - |
| dc.date.available | 2018-07-20T12:04:23Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/209000 | - |
| dc.description.abstract | available | |
| dc.format.extent | 171 p. | |
| dc.language | English | |
| dc.relation | - | |
| dc.rights | university | |
| dc.title | Impact of key drivers of word of mouth on word of mouth effectiveness on social media for the youth segment | |
| dc.title.alternative | ||
| dc.creator.researcher | Srivastava, Deepti | |
| dc.subject.keyword | E marketing | |
| dc.subject.keyword | Social media | |
| dc.subject.keyword | Social Sciences | |
| dc.subject.keyword | Word of mouth | |
| dc.description.note | Bibliography p. 125-140 | |
| dc.contributor.guide | Walia Sharma, Ruppal | |
| dc.publisher.place | New Delhi | |
| dc.publisher.university | Indian Institute of Foreign Trade | |
| dc.publisher.institution | Department of Commerce | |
| dc.date.registered | nd | |
| dc.date.completed | 2017 | |
| dc.date.awarded | ||
| dc.format.dimensions | - | |
| dc.format.accompanyingmaterial | None | |
| dc.type.degree | Ph.D. | |
| dc.source.inflibnet | INFLIBNET | |
| Appears in Departments: | Department of Commerce | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 264.18 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 371.58 kB | Adobe PDF | View/Open | |
| 03_acknowledgement.pdf | 346.09 kB | Adobe PDF | View/Open | |
| 04_abstract.pdf | 366.33 kB | Adobe PDF | View/Open | |
| 05_table of contents.pdf | 364.04 kB | Adobe PDF | View/Open | |
| 06_list of tables.pdf | 345.44 kB | Adobe PDF | View/Open | |
| 07_list of figures.pdf | 230.13 kB | Adobe PDF | View/Open | |
| 08_list of abbreviations.pdf | 228.53 kB | Adobe PDF | View/Open | |
| 09_list of annexures.pdf | 228.17 kB | Adobe PDF | View/Open | |
| 10_chapter 1.pdf | 405.07 kB | Adobe PDF | View/Open | |
| 11_chapter 2.pdf | 794.34 kB | Adobe PDF | View/Open | |
| 12_chapter 3.pdf | 684.7 kB | Adobe PDF | View/Open | |
| 13_chapter 4.pdf | 663.98 kB | Adobe PDF | View/Open | |
| 14_chapter 5.pdf | 1.31 MB | Adobe PDF | View/Open | |
| 15_chapter 6.pdf | 521.55 kB | Adobe PDF | View/Open | |
| 16_chapter 7.pdf | 893.2 kB | Adobe PDF | View/Open | |
| 17_chapter 8.pdf | 525.41 kB | Adobe PDF | View/Open | |
| 18_bibliography.pdf | 581.93 kB | Adobe PDF | View/Open | |
| 19_annexure.pdf | 1.09 MB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
Altmetric Badge: