1. Shodhganga@INFLIBNET
  2. Vellore Institute of Technology, Vellore
  3. Centre of Business School
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/208932
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DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2018-07-20T08:50:22Z-
dc.date.available2018-07-20T08:50:22Z-
dc.identifier.urihttp://hdl.handle.net/10603/208932-
dc.description.abstractnewline
dc.format.extentI-XII, 1-121
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleA Study On Customer Based Instore Brand Equity Measurement Model
dc.title.alternative
dc.creator.researcherShailesh G
dc.subject.keywordBusiness Strategies
dc.subject.keywordMarket Dynamics
dc.subject.keywordRetail Industry
dc.description.note
dc.contributor.guideBhanu Sree Reddy .D
dc.publisher.placeVellore
dc.publisher.universityVIT University
dc.publisher.institutionCentre of Business School
dc.date.registered01/07/2012
dc.date.completed2017
dc.date.awarded11/08/2012
dc.format.dimensions
dc.format.accompanyingmaterialNone
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Centre of Business School

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File50.94 kBAdobe PDFView/Open
02_certificate, abstract.pdf201.7 kBAdobe PDFView/Open
03_preliminary pages.pdf497.13 kBAdobe PDFView/Open
04_chapter 1.pdf4.91 MBAdobe PDFView/Open
05_chapter 2.pdf4.44 MBAdobe PDFView/Open
06_chapter 3.pdf2.38 MBAdobe PDFView/Open
07_chapter 4.pdf2.38 MBAdobe PDFView/Open
08_chapter 5.pdf791.21 kBAdobe PDFView/Open
09_references, list of publications.pdf3.05 MBAdobe PDFView/Open
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