1. Shodhganga@INFLIBNET
  2. Pondicherry University
  3. Department of Management Studies
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/208703
Title: The Effect of Celebrity Endorsed Advertisement and Branding on Rural Consumer Purchase Intention towards selected Personal Care Products in FMCGs
Researcher: Naresh Babu, M.
Guide(s): Lavanya Latha, K.
Keywords: Advertisement
Brand Image
Celebrity Endorsement
Purchase Intention
Rural Marketing
University: Pondicherry University
Completed Date: 2016
Abstract: newline
Pagination: xix, 180 p.
URI: http://hdl.handle.net/10603/208703
Appears in Departments:Department of Management Studies

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01_title.pdfAttached File365.86 kBAdobe PDFView/Open
02_certificate.pdf350.45 kBAdobe PDFView/Open
03_declaration.pdf199.65 kBAdobe PDFView/Open
04_acknowledgement.pdf129.46 kBAdobe PDFView/Open
05_table of contents.pdf224.17 kBAdobe PDFView/Open
06_list of tables.pdf173.33 kBAdobe PDFView/Open
07_list of figures.pdf92.93 kBAdobe PDFView/Open
08_list of graphs.pdf92.02 kBAdobe PDFView/Open
09_abbrevations.pdf146.15 kBAdobe PDFView/Open
10_abstract.pdf185.28 kBAdobe PDFView/Open
11_chapter 1.pdf384.84 kBAdobe PDFView/Open
12_chapter 2.pdf296.38 kBAdobe PDFView/Open
13_chapter 3.pdf301.25 kBAdobe PDFView/Open
14_chapter 4.pdf917.42 kBAdobe PDFView/Open
15_chapter 5.pdf257.76 kBAdobe PDFView/Open
16_bibliography.pdf243.15 kBAdobe PDFView/Open
17_appendix.pdf252.12 kBAdobe PDFView/Open
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