Shodhganga : a reservoir of Indian theses @ INFLIBNET
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Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/208703
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | ||
| dc.date.accessioned | 2018-07-19T05:00:42Z | - |
| dc.date.available | 2018-07-19T05:00:42Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/208703 | - |
| dc.description.abstract | newline | |
| dc.format.extent | xix, 180 p. | |
| dc.language | English | |
| dc.relation | ||
| dc.rights | university | |
| dc.title | The Effect of Celebrity Endorsed Advertisement and Branding on Rural Consumer Purchase Intention towards selected Personal Care Products in FMCGs | |
| dc.title.alternative | ||
| dc.creator.researcher | Naresh Babu, M. | |
| dc.subject.keyword | Advertisement | |
| dc.subject.keyword | Brand Image | |
| dc.subject.keyword | Celebrity Endorsement | |
| dc.subject.keyword | Purchase Intention | |
| dc.subject.keyword | Rural Marketing | |
| dc.description.note | ||
| dc.contributor.guide | Lavanya Latha, K. | |
| dc.publisher.place | Pondicherry | |
| dc.publisher.university | Pondicherry University | |
| dc.publisher.institution | Department of Management Studies | |
| dc.date.registered | 10/02/2012 | |
| dc.date.completed | 2016 | |
| dc.date.awarded | 30/01/2017 | |
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | DVD | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of Management Studies | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 365.86 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 350.45 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 199.65 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 129.46 kB | Adobe PDF | View/Open | |
| 05_table of contents.pdf | 224.17 kB | Adobe PDF | View/Open | |
| 06_list of tables.pdf | 173.33 kB | Adobe PDF | View/Open | |
| 07_list of figures.pdf | 92.93 kB | Adobe PDF | View/Open | |
| 08_list of graphs.pdf | 92.02 kB | Adobe PDF | View/Open | |
| 09_abbrevations.pdf | 146.15 kB | Adobe PDF | View/Open | |
| 10_abstract.pdf | 185.28 kB | Adobe PDF | View/Open | |
| 11_chapter 1.pdf | 384.84 kB | Adobe PDF | View/Open | |
| 12_chapter 2.pdf | 296.38 kB | Adobe PDF | View/Open | |
| 13_chapter 3.pdf | 301.25 kB | Adobe PDF | View/Open | |
| 14_chapter 4.pdf | 917.42 kB | Adobe PDF | View/Open | |
| 15_chapter 5.pdf | 257.76 kB | Adobe PDF | View/Open | |
| 16_bibliography.pdf | 243.15 kB | Adobe PDF | View/Open | |
| 17_appendix.pdf | 252.12 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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