Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/208658
Title: | A study on impact of social and emotional appeal of advertising on consumer perception |
Researcher: | Noval Shweta |
Guide(s): | Singh Amrit Pal |
Keywords: | Advertising on consumer Emotional appeal |
University: | Gauhati University |
Completed Date: | |
Abstract: | newline |
Pagination: | 228 p. |
URI: | http://hdl.handle.net/10603/208658 |
Appears in Departments: | Department of Commerce |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
01_title.pdf | Attached File | 49.55 kB | Adobe PDF | View/Open |
02_certificate.pdf | 171.1 kB | Adobe PDF | View/Open | |
03_declaration.pdf | 53.13 kB | Adobe PDF | View/Open | |
04_preface.pdf | 143.82 kB | Adobe PDF | View/Open | |
05_acknowledgement.pdf | 29.66 kB | Adobe PDF | View/Open | |
06_contents.pdf | 63.2 kB | Adobe PDF | View/Open | |
07_list of tables.pdf | 9.6 kB | Adobe PDF | View/Open | |
08_chapter-1.pdf | 611.73 kB | Adobe PDF | View/Open | |
09_chapter-2.pdf | 758.91 kB | Adobe PDF | View/Open | |
10_chapter-3.pdf | 704.09 kB | Adobe PDF | View/Open | |
11_chapter-4.pdf | 957.91 kB | Adobe PDF | View/Open | |
12_chapter-5.pdf | 306.27 kB | Adobe PDF | View/Open | |
13_bibliography.pdf | 185.98 kB | Adobe PDF | View/Open |
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