Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/208658
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.coverage.spatial | Commerece | |
dc.date.accessioned | 2018-07-18T07:13:12Z | - |
dc.date.available | 2018-07-18T07:13:12Z | - |
dc.identifier.uri | http://hdl.handle.net/10603/208658 | - |
dc.description.abstract | newline | |
dc.format.extent | 228 p. | |
dc.language | English | |
dc.relation | n.d. | |
dc.rights | university | |
dc.title | A study on impact of social and emotional appeal of advertising on consumer perception | |
dc.title.alternative | ||
dc.creator.researcher | Noval Shweta | |
dc.subject.keyword | Advertising on consumer | |
dc.subject.keyword | Emotional appeal | |
dc.description.note | ||
dc.contributor.guide | Singh Amrit Pal | |
dc.publisher.place | Guwahati | |
dc.publisher.university | Gauhati University | |
dc.publisher.institution | Department of Commerce | |
dc.date.registered | ||
dc.date.completed | ||
dc.date.awarded | 5/3/2018 | |
dc.format.dimensions | 33 cm | |
dc.format.accompanyingmaterial | None | |
dc.source.university | University | |
dc.type.degree | Ph.D. | |
Appears in Departments: | Department of Commerce |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
01_title.pdf | Attached File | 49.55 kB | Adobe PDF | View/Open |
02_certificate.pdf | 171.1 kB | Adobe PDF | View/Open | |
03_declaration.pdf | 53.13 kB | Adobe PDF | View/Open | |
04_preface.pdf | 143.82 kB | Adobe PDF | View/Open | |
05_acknowledgement.pdf | 29.66 kB | Adobe PDF | View/Open | |
06_contents.pdf | 63.2 kB | Adobe PDF | View/Open | |
07_list of tables.pdf | 9.6 kB | Adobe PDF | View/Open | |
08_chapter-1.pdf | 611.73 kB | Adobe PDF | View/Open | |
09_chapter-2.pdf | 758.91 kB | Adobe PDF | View/Open | |
10_chapter-3.pdf | 704.09 kB | Adobe PDF | View/Open | |
11_chapter-4.pdf | 957.91 kB | Adobe PDF | View/Open | |
12_chapter-5.pdf | 306.27 kB | Adobe PDF | View/Open | |
13_bibliography.pdf | 185.98 kB | Adobe PDF | View/Open |
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