1. Shodhganga@INFLIBNET
  2. Gauhati University
  3. Department of Commerce
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/208658
Full metadata record
DC FieldValueLanguage
dc.coverage.spatialCommerece
dc.date.accessioned2018-07-18T07:13:12Z-
dc.date.available2018-07-18T07:13:12Z-
dc.identifier.urihttp://hdl.handle.net/10603/208658-
dc.description.abstractnewline
dc.format.extent228 p.
dc.languageEnglish
dc.relationn.d.
dc.rightsuniversity
dc.titleA study on impact of social and emotional appeal of advertising on consumer perception
dc.title.alternative
dc.creator.researcherNoval Shweta
dc.subject.keywordAdvertising on consumer
dc.subject.keywordEmotional appeal
dc.description.note
dc.contributor.guideSingh Amrit Pal
dc.publisher.placeGuwahati
dc.publisher.universityGauhati University
dc.publisher.institutionDepartment of Commerce
dc.date.registered
dc.date.completed
dc.date.awarded5/3/2018
dc.format.dimensions33 cm
dc.format.accompanyingmaterialNone
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Commerce

Files in This Item:
File Description SizeFormat 
01_title.pdfAttached File49.55 kBAdobe PDFView/Open
02_certificate.pdf171.1 kBAdobe PDFView/Open
03_declaration.pdf53.13 kBAdobe PDFView/Open
04_preface.pdf143.82 kBAdobe PDFView/Open
05_acknowledgement.pdf29.66 kBAdobe PDFView/Open
06_contents.pdf63.2 kBAdobe PDFView/Open
07_list of tables.pdf9.6 kBAdobe PDFView/Open
08_chapter-1.pdf611.73 kBAdobe PDFView/Open
09_chapter-2.pdf758.91 kBAdobe PDFView/Open
10_chapter-3.pdf704.09 kBAdobe PDFView/Open
11_chapter-4.pdf957.91 kBAdobe PDFView/Open
12_chapter-5.pdf306.27 kBAdobe PDFView/Open
13_bibliography.pdf185.98 kBAdobe PDFView/Open
Show simple item record


Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).

Altmetric Badge: