Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/208658
| Title: | A study on impact of social and emotional appeal of advertising on consumer perception |
| Researcher: | Noval Shweta |
| Guide(s): | Singh Amrit Pal |
| Keywords: | Advertising on consumer Emotional appeal |
| University: | Gauhati University |
| Completed Date: | |
| Abstract: | newline |
| Pagination: | 228 p. |
| URI: | http://hdl.handle.net/10603/208658 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 49.55 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 171.1 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 53.13 kB | Adobe PDF | View/Open | |
| 04_preface.pdf | 143.82 kB | Adobe PDF | View/Open | |
| 05_acknowledgement.pdf | 29.66 kB | Adobe PDF | View/Open | |
| 06_contents.pdf | 63.2 kB | Adobe PDF | View/Open | |
| 07_list of tables.pdf | 9.6 kB | Adobe PDF | View/Open | |
| 08_chapter-1.pdf | 611.73 kB | Adobe PDF | View/Open | |
| 09_chapter-2.pdf | 758.91 kB | Adobe PDF | View/Open | |
| 10_chapter-3.pdf | 704.09 kB | Adobe PDF | View/Open | |
| 11_chapter-4.pdf | 957.91 kB | Adobe PDF | View/Open | |
| 12_chapter-5.pdf | 306.27 kB | Adobe PDF | View/Open | |
| 13_bibliography.pdf | 185.98 kB | Adobe PDF | View/Open |
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