LOGISTICS PERFORMANCE COMPETITIVE CAPABILITY AND ORGANIZATIONAL PERFORMANCE A STUDY OF THE HOME TEXTILE SECTOR IN INDIA

Abstract

In today s competitive world, as businesses including value added sectors in the textile industry like Home textiles, seek to excel in performance, effectively managing the logistics can lead to developing new competencies for achieving cost leadership and differentiation strategies. newlineLogistics management no longer remains an operational or tactical concern. The manufacturing sector in India can immensely benefit from recognizing the attributes of logistics performance in leveraging competitive capability, as it moves from a traditional back room function to a strategic board room function. newlineIn view of the complexity and the challenges associated with the Indian textile sector, there is a need to develop a greater understanding of how far does logistic performance, as understood newlinein terms of logistic effectiveness influence the performance of textile organizations, as a key strategic differentiation in the overall supply chain.