1. Shodhganga@INFLIBNET
  2. Narsee Monjee Institute of Management Studies
  3. Department of Marketing
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/208467
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DC FieldValueLanguage
dc.date.accessioned2018-07-17T08:29:28Z-
dc.date.available2018-07-17T08:29:28Z-
dc.identifier.urihttp://hdl.handle.net/10603/208467-
dc.description.abstractFinancial Products and services are invisible, intangible and commoditized. Sometime complexities of the non vanilla products is such that the returns. Thare is lack of transarency or awareness which leads to insecurity. Certain Products are sold with a certain calculation assurance based on past trends or data where the customer hopes that the institution would honor the commitment. There are pages and pages of terms and conditions which rarely the customer reads and questions. All this requires a certain level of trust. newline-
dc.languageEnglish-
dc.rightsuniversity-
dc.titleRole of CRM and Brand equity in building trust a study of the Indian private sector bank-
dc.creator.researcherMehta, Jalpesh-
dc.subject.keywordBank-
dc.subject.keywordBrand Equity-
dc.subject.keywordCRM-
dc.subject.keywordPublic Sector-
dc.subject.keywordTrust-
dc.contributor.guideSrivastava, Mala-
dc.publisher.placeMumbai-
dc.publisher.universityNarsee Monjee Institute of Management Studies-
dc.publisher.institutionDepartment of Marketing-
dc.date.registered11-03-2012-
dc.date.completed09-09-2016-
dc.format.accompanyingmaterialDVD-
dc.source.universityUniversity-
dc.type.degreePh.D.-
Appears in Departments:Department of Marketing

Files in This Item:
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01_title page.pdf93.72 kBAdobe PDFView/Open
02 _ declaration & certificate.pdf339.95 kBAdobe PDFView/Open
10_chapter 5 .pdfAttached File5.26 MBAdobe PDFView/Open
11_chapter 6 .pdf6.88 MBAdobe PDFView/Open
13_bibliography.pdf5.66 MBAdobe PDFView/Open
12_chapter 7 .pdf2.56 MBAdobe PDFView/Open
03_acknowledgement.pdf499.82 kBAdobe PDFView/Open
04_abstract.pdf396.54 kBAdobe PDFView/Open
05_content table, list of abbreviation, tables, figs.pdf995.83 kBAdobe PDFView/Open
06_chapter 1. .pdf3.12 MBAdobe PDFView/Open
07_chapter 2 .pdf6.42 MBAdobe PDFView/Open
08_ chapter 3 .pdf6.28 MBAdobe PDFView/Open
09_chapter 4 .pdf5.4 MBAdobe PDFView/Open
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