Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/208224
| Title: | Luxury Brand Consumption and its determinant factors_a study of urban shoppers of Rajasthan |
| Researcher: | Tak Preeti |
| Guide(s): | Pareek Ashish |
| Keywords: | Brand management Management |
| University: | Maharshi Dayanand Saraswati University |
| Completed Date: | 2015 |
| Abstract: | newline |
| Pagination: | 267 |
| URI: | http://hdl.handle.net/10603/208224 |
| Appears in Departments: | Department of Management Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 1_introduction_table of contents.pdf | Attached File | 200.55 kB | Adobe PDF | View/Open |
| 2_chapter_1_introduction.pdf | 441.45 kB | Adobe PDF | View/Open | |
| 3_chapter_2_review of literature.pdf | 864.44 kB | Adobe PDF | View/Open | |
| 4_chapter_3_conceptual framework.pdf | 183.24 kB | Adobe PDF | View/Open | |
| 5_chapter_4_research design and methodology.pdf | 208.19 kB | Adobe PDF | View/Open | |
| 6_chapter_5_data analysis and results.pdf | 1.6 MB | Adobe PDF | View/Open | |
| 7_chapter_6_conclusion and implications.pdf | 112 kB | Adobe PDF | View/Open | |
| 8_bibliography_annexures.pdf | 325.83 kB | Adobe PDF | View/Open |
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