Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/207544
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | ||
| dc.date.accessioned | 2018-07-12T06:35:26Z | - |
| dc.date.available | 2018-07-12T06:35:26Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/207544 | - |
| dc.description.abstract | newline | |
| dc.format.extent | 219 p. | |
| dc.language | English | |
| dc.relation | ||
| dc.rights | university | |
| dc.title | Brand equity and customer retention_A study with reference to branded readymade Garments | |
| dc.title.alternative | ||
| dc.creator.researcher | Muthukumar, S | |
| dc.subject.keyword | Branded readymade Garments | |
| dc.subject.keyword | Brand equity | |
| dc.subject.keyword | Customer retention | |
| dc.description.note | ||
| dc.contributor.guide | Gurumoorthy, T R | |
| dc.publisher.place | Karaikudi | |
| dc.publisher.university | Alagappa University | |
| dc.publisher.institution | Department of International Business and Commerce | |
| dc.date.registered | 09/01/2012 | |
| dc.date.completed | 03/08/2017 | |
| dc.date.awarded | 20/02/2018 | |
| dc.format.dimensions | ||
| dc.format.accompanyingmaterial | DVD | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Department of International Business & Commerce | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 83.71 kB | Adobe PDF | View/Open |
| 02_declaration.pdf | 94.58 kB | Adobe PDF | View/Open | |
| 03_certification.pdf | 113.95 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 333.37 kB | Adobe PDF | View/Open | |
| 05_contents.pdf | 85.56 kB | Adobe PDF | View/Open | |
| 06_list of tables.pdf | 811.09 kB | Adobe PDF | View/Open | |
| 07_list of figures.pdf | 44.56 kB | Adobe PDF | View/Open | |
| 08_chapter 1.pdf | 6.78 MB | Adobe PDF | View/Open | |
| 09_chapter 2.pdf | 5.39 MB | Adobe PDF | View/Open | |
| 10_chapter 3.pdf | 6.57 MB | Adobe PDF | View/Open | |
| 11_chapter 4.pdf | 8.97 MB | Adobe PDF | View/Open | |
| 12_chapter 5.pdf | 3.47 MB | Adobe PDF | View/Open | |
| 13_chapter 6.pdf | 4.43 MB | Adobe PDF | View/Open | |
| 14_bibliography.pdf | 2.99 MB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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