Challenges and Opportunities of Malls Marketing in Marathwada Region

Abstract

The Indian malls are one of the fastest growing also more popular marketing in the view of all types of customers. The malls are situated in metros and large cities. The trend of visiting the malls by all aged customers is found to be increasing day by day. At the same time the growing of mall marketing is creating influence on retailers. The mall and unorganized sectors are computing each other to attract the customers with their marketing strategy. Still the flow of consumers towards mall is limited and they re not aware of various schemes, offers given by mall organizer. The mall organizer trying to include their business with more attractive policies, variety of products and things to capture the markets in metro and large cities. By studying the Marathwada region it is observed that very few malls are situated in Aurangabad and Latur at the same time the other cities are not having any malls. The economic level of consumers is also good in other cities such as Nanded, Parbhani, Beed, Jalna, Hingoli and Osmanabad but no any investor still planned to establish shopping business like mall. In view of this the situation the researcher plans to study on mall marketing and to find out challenges and opportunities to establish shopping mall in these cities. The finding of this study will be helpful to the investors to establish shopping business like mall or not in the cities excluding Aurangabad and Latur. newlineThe objective of the study is to find the following aspects regarding the mall marketing in districts of Marathwada. newline1. To Shopping Malls Marketing in India. newline2. To Study the Customers behaviour towards existing Shopping Malls in newlineMarathwada. newline3. To Study the services and Marketing policy adopted by Retailers of existing newlineShopping Malls in Marathwada. newline4. To find out the challenges and opportunities of Malls marketing in Marathwada. newlineV newlineThe study was conducted at Marathwada region. The questionnaire of the study prepare on the basis of given objectives and hypotheses. The collected data through questionnaire is very us