A Study Customer Relationship management of Hero Honda Pvt Ltd in Rural Urban areas with special reference to Nanded District

Abstract

Customer relationship management typically involves tracking individual customer behavior over time, and using knowledge to configure solutions precisely tailored to the customer and vendor s need. In the context of choice, this implies designing longitudinal models of choice over the breadth of firm s products and using them prescriptively to increases the revenues from customer over their lifecycle. Several factors have recently contributed to the rise in the use of CRM in the marketplaces. newline