1. Shodhganga@INFLIBNET
  2. University of Calcutta
  3. Department of Applied Psychology
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/205237
Title: An attempt to evaluate advertising effectiveness of radio an auditory medium of communication in comparison to that of cinema slides a visual medium of communication in a given advertising situation from a behavioural point of view
Researcher: Mukhopadhyay, Indrani
Guide(s): Roy, S N
Keywords: Advertising
Effectiveness
Evaluate
Medium
Situation
University: University of Calcutta
Completed Date: 1980
Abstract: Abstract not available
Pagination: viii, 134p.
URI: http://hdl.handle.net/10603/205237
Appears in Departments:Department of Applied Psychology

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01_title page.pdfAttached File25.46 kBAdobe PDFView/Open
02_preface.pdf63.17 kBAdobe PDFView/Open
03_table of content.pdf23.98 kBAdobe PDFView/Open
04_list of table.pdf86.65 kBAdobe PDFView/Open
05_list of figures.pdf28.32 kBAdobe PDFView/Open
06_chapter 1.pdf433.97 kBAdobe PDFView/Open
07_chapter 2.pdf787.39 kBAdobe PDFView/Open
08_chapter 3.pdf540.04 kBAdobe PDFView/Open
09_chapter 4.pdf750.57 kBAdobe PDFView/Open
10_chapter 5.pdf1.88 MBAdobe PDFView/Open
11_summary and conclusions.pdf39.45 kBAdobe PDFView/Open
12_chapter 6.pdf161.34 kBAdobe PDFView/Open
13_references.pdf348.49 kBAdobe PDFView/Open
14_appendix a.pdf75.88 kBAdobe PDFView/Open
15_appendix b.pdf107.21 kBAdobe PDFView/Open
16_appendix c.pdf156.22 kBAdobe PDFView/Open
17_appendix d.pdf158.81 kBAdobe PDFView/Open
18_appendix e.pdf367.25 kBAdobe PDFView/Open
19_appendix f.pdf349.63 kBAdobe PDFView/Open
20_appendix g.pdf360.19 kBAdobe PDFView/Open
21_appendix h.pdf284.82 kBAdobe PDFView/Open
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