1. Shodhganga@INFLIBNET
  2. University of Calcutta
  3. Department of Applied Psychology
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/205237
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DC FieldValueLanguage
dc.coverage.spatialApplied Psychology
dc.date.accessioned2018-06-04T08:46:18Z-
dc.date.available2018-06-04T08:46:18Z-
dc.identifier.urihttp://hdl.handle.net/10603/205237-
dc.description.abstractAbstract not available
dc.format.extentviii, 134p.
dc.languageOthers
dc.relation128-134
dc.rightsuniversity
dc.titleAn attempt to evaluate advertising effectiveness of radio an auditory medium of communication in comparison to that of cinema slides a visual medium of communication in a given advertising situation from a behavioural point of view
dc.title.alternative
dc.creator.researcherMukhopadhyay, Indrani
dc.subject.keywordAdvertising
dc.subject.keywordEffectiveness
dc.subject.keywordEvaluate
dc.subject.keywordMedium
dc.subject.keywordSituation
dc.description.noteData not available
dc.contributor.guideRoy, S N
dc.publisher.placeKolkata
dc.publisher.universityUniversity of Calcutta
dc.publisher.institutionDepartment of Applied Psychology
dc.date.registeredn.d.
dc.date.completed1980
dc.date.awardedn.d.
dc.format.dimensions44cm.
dc.format.accompanyingmaterialNone
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Applied Psychology

Files in This Item:
File Description SizeFormat 
01_title page.pdfAttached File25.46 kBAdobe PDFView/Open
02_preface.pdf63.17 kBAdobe PDFView/Open
03_table of content.pdf23.98 kBAdobe PDFView/Open
04_list of table.pdf86.65 kBAdobe PDFView/Open
05_list of figures.pdf28.32 kBAdobe PDFView/Open
06_chapter 1.pdf433.97 kBAdobe PDFView/Open
07_chapter 2.pdf787.39 kBAdobe PDFView/Open
08_chapter 3.pdf540.04 kBAdobe PDFView/Open
09_chapter 4.pdf750.57 kBAdobe PDFView/Open
10_chapter 5.pdf1.88 MBAdobe PDFView/Open
11_summary and conclusions.pdf39.45 kBAdobe PDFView/Open
12_chapter 6.pdf161.34 kBAdobe PDFView/Open
13_references.pdf348.49 kBAdobe PDFView/Open
14_appendix a.pdf75.88 kBAdobe PDFView/Open
15_appendix b.pdf107.21 kBAdobe PDFView/Open
16_appendix c.pdf156.22 kBAdobe PDFView/Open
17_appendix d.pdf158.81 kBAdobe PDFView/Open
18_appendix e.pdf367.25 kBAdobe PDFView/Open
19_appendix f.pdf349.63 kBAdobe PDFView/Open
20_appendix g.pdf360.19 kBAdobe PDFView/Open
21_appendix h.pdf284.82 kBAdobe PDFView/Open
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