Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/204557
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Management Studies | |
| dc.date.accessioned | 2018-05-28T09:24:00Z | - |
| dc.date.available | 2018-05-28T09:24:00Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/204557 | - |
| dc.description.abstract | available | |
| dc.format.extent | 273 p. | |
| dc.language | English | |
| dc.relation | No. of references 457 | |
| dc.rights | university | |
| dc.title | Direct to consumer promotion of pharmaceutical products in India impact assessment | |
| dc.title.alternative | ||
| dc.creator.researcher | Rani, Jaya | |
| dc.subject.keyword | Direct to consumer promotion | |
| dc.subject.keyword | Marketing | |
| dc.subject.keyword | Pharmaceutical industry | |
| dc.subject.keyword | Physician | |
| dc.subject.keyword | Social Sciences | |
| dc.description.note | Bibliography p. 219-261 | |
| dc.contributor.guide | Jha, Ajeya | |
| dc.publisher.place | Gangtok | |
| dc.publisher.university | Sikkim Manipal University | |
| dc.publisher.institution | Department of Management Studies | |
| dc.date.registered | nd | |
| dc.date.completed | 2015 | |
| dc.date.awarded | ||
| dc.format.dimensions | - | |
| dc.format.accompanyingmaterial | None | |
| dc.type.degree | Ph.D. | |
| dc.source.inflibnet | INFLIBNET | |
| Appears in Departments: | Department of Management Studies | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 107.32 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 184.54 kB | Adobe PDF | View/Open | |
| 03_abstract.pdf | 90.65 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 147.66 kB | Adobe PDF | View/Open | |
| 05_table of contents.pdf | 276.78 kB | Adobe PDF | View/Open | |
| 06_list of figures.pdf | 255.04 kB | Adobe PDF | View/Open | |
| 07_list of tables.pdf | 306.26 kB | Adobe PDF | View/Open | |
| 08_list of abbreviations.pdf | 88.08 kB | Adobe PDF | View/Open | |
| 09_chapter 1.pdf | 352.9 kB | Adobe PDF | View/Open | |
| 10_chapter 2.pdf | 902.55 kB | Adobe PDF | View/Open | |
| 11_chapter 3.pdf | 490.71 kB | Adobe PDF | View/Open | |
| 12_chapter 4.pdf | 3.99 MB | Adobe PDF | View/Open | |
| 13_chapter 5.pdf | 489.52 kB | Adobe PDF | View/Open | |
| 14_references.pdf | 1.18 MB | Adobe PDF | View/Open | |
| 15_appendix.pdf | 606.19 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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