1. Shodhganga@INFLIBNET
  2. Gujarat Technological University
  3. Management
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/202716
Title: A STUDY ON THE EFFECTIVENESS OF CELEBRITY ENDORSED AND ANIMATED CHARACTER ENDORSED ADVERTISEMENTS ON CONSUMERS BUYING BEHAVIOR
Researcher: Ms.Bhagyashree Haresh Sheth
Guide(s): Solanki Sandip P
Keywords: quotConsumers , Celebrity , Animated character, Children, Perception,Buying Behavior, Television, Print, Advertisements,Purchase Intentionquot
University: Gujarat Technological University
Completed Date: 13-Apr-18
Pagination: Complete Thesis is of 285 Pages. Intial pages are in roman and all chapters are in simple page number format starting from Page No.1
URI: http://hdl.handle.net/10603/202716
Appears in Departments:Management

Files in This Item:
File Description SizeFormat 
01_title.pdf.pdfAttached File40.3 kBAdobe PDFView/Open
02_certificate.pdf.pdf47.31 kBAdobe PDFView/Open
03_ abstract.pdf.pdf84.92 kBAdobe PDFView/Open
04_declaration.pdf.pdf47.39 kBAdobe PDFView/Open
05_acknowledgement.pdf.pdf80.97 kBAdobe PDFView/Open
06_contents.pdf.pdf92.75 kBAdobe PDFView/Open
07_list of tables.pdf.pdf166.64 kBAdobe PDFView/Open
08_list of figures.pdf61.33 kBAdobe PDFView/Open
09_abbreviations.pdf.pdf46.25 kBAdobe PDFView/Open
10_chapter1.pdf.pdf227.19 kBAdobe PDFView/Open
11_chapter2.pdf.pdf250.45 kBAdobe PDFView/Open
12_chapter3.pdf.pdf221.62 kBAdobe PDFView/Open
13_chapter4.pdf.pdf209.13 kBAdobe PDFView/Open
14_chapter5.pdf.pdf3.54 MBAdobe PDFView/Open
15_chapter6.pdf.pdf155.28 kBAdobe PDFView/Open
16_chapter7.pdf.pdf142.05 kBAdobe PDFView/Open
17_appendices.pdf.pdf396.43 kBAdobe PDFView/Open
18_bibliography.pdf.pdf155.73 kBAdobe PDFView/Open
Show full item record


Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).

Altmetric Badge: