Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/202060
Title: | Impact of celebrity endorsement on the buying behavior of designer jewelleries and beautifying products a study of the professional women of Kolkata |
Researcher: | Chatterjee (Bhattacharya) Manali |
Guide(s): | Dutta Dev Malya |
University: | The University of Burdwan |
Completed Date: | 2015 |
Abstract: | none |
URI: | http://hdl.handle.net/10603/202060 |
Appears in Departments: | Department of Business Administration |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
total_thysisbody.pdf | Attached File | 3.12 MB | Adobe PDF | View/Open |
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