1. Shodhganga@INFLIBNET
  2. University of Madras
  3. Department of Commerce
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/199971
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DC FieldValueLanguage
dc.coverage.spatial
dc.date.accessioned2018-04-11T09:45:36Z-
dc.date.available2018-04-11T09:45:36Z-
dc.identifier.urihttp://hdl.handle.net/10603/199971-
dc.description.abstractnewlineINFLUENCE OF CELEBRITY ENDORSEMENT ON SALES newlinePROMOTION AND CONSUMER BUYING BEHAVIOUR newline(A STUDY WITH REFERENCE TO SELECT FAST MOVING newlineCONSUMER GOODS IN CHENNAI CITY)
dc.format.extent
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleINFLUENCE OF CELEBRITY ENDORSEMENT ON SALES PROMOTION AND CONSUMER BUYING BEHAVIOUR A STUDY WITH REFERENCE TO SELECT FAST MOVING CONSUMER GOODS IN CHENNAI CITY
dc.title.alternative
dc.creator.researcherLEJI ALEYAMMA GEORGE
dc.subject.keywordINFLUENCE OF CELEBRITY ENDORSEMENT ON SALES PROMOTION AND CONSUMER BUYING BEHAVIOUR (A STUDY WITH REFERENCE TO SELECT FAST MOVING CONSUMER GOODS IN CHENNAI CITY)
dc.description.note
dc.contributor.guideSHRIMATHY RAMALINGAM
dc.publisher.placeChennai
dc.publisher.universityUniversity of Madras
dc.publisher.institutionDepartment of Commerce
dc.date.registered15/10/2008
dc.date.completed
dc.date.awarded18/10/2013
dc.format.dimensions
dc.format.accompanyingmaterialDVD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Commerce

Files in This Item:
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appendix.pdfAttached File50.32 kBAdobe PDFView/Open
biblography.pdf78.7 kBAdobe PDFView/Open
certificate.pdf8.67 kBAdobe PDFView/Open
chapter 1.pdf66.02 kBAdobe PDFView/Open
chapter 2.pdf130.46 kBAdobe PDFView/Open
chapter 3.pdf105.05 kBAdobe PDFView/Open
chapter 4.pdf199.6 kBAdobe PDFView/Open
chapter 5.pdf160.23 kBAdobe PDFView/Open
chapter 6.pdf38.43 kBAdobe PDFView/Open
figure.pdf21.12 kBAdobe PDFView/Open
preliminary pages.pdf54.25 kBAdobe PDFView/Open
title.pdf36.47 kBAdobe PDFView/Open
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