Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/199971
Title: | INFLUENCE OF CELEBRITY ENDORSEMENT ON SALES PROMOTION AND CONSUMER BUYING BEHAVIOUR A STUDY WITH REFERENCE TO SELECT FAST MOVING CONSUMER GOODS IN CHENNAI CITY |
Researcher: | LEJI ALEYAMMA GEORGE |
Guide(s): | SHRIMATHY RAMALINGAM |
Keywords: | INFLUENCE OF CELEBRITY ENDORSEMENT ON SALES PROMOTION AND CONSUMER BUYING BEHAVIOUR (A STUDY WITH REFERENCE TO SELECT FAST MOVING CONSUMER GOODS IN CHENNAI CITY) |
University: | University of Madras |
Completed Date: | |
Abstract: | newlineINFLUENCE OF CELEBRITY ENDORSEMENT ON SALES newlinePROMOTION AND CONSUMER BUYING BEHAVIOUR newline(A STUDY WITH REFERENCE TO SELECT FAST MOVING newlineCONSUMER GOODS IN CHENNAI CITY) |
Pagination: | |
URI: | http://hdl.handle.net/10603/199971 |
Appears in Departments: | Department of Commerce |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
appendix.pdf | Attached File | 50.32 kB | Adobe PDF | View/Open |
biblography.pdf | 78.7 kB | Adobe PDF | View/Open | |
certificate.pdf | 8.67 kB | Adobe PDF | View/Open | |
chapter 1.pdf | 66.02 kB | Adobe PDF | View/Open | |
chapter 2.pdf | 130.46 kB | Adobe PDF | View/Open | |
chapter 3.pdf | 105.05 kB | Adobe PDF | View/Open | |
chapter 4.pdf | 199.6 kB | Adobe PDF | View/Open | |
chapter 5.pdf | 160.23 kB | Adobe PDF | View/Open | |
chapter 6.pdf | 38.43 kB | Adobe PDF | View/Open | |
figure.pdf | 21.12 kB | Adobe PDF | View/Open | |
preliminary pages.pdf | 54.25 kB | Adobe PDF | View/Open | |
title.pdf | 36.47 kB | Adobe PDF | View/Open |
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