1. Shodhganga@INFLIBNET
  2. University of Madras
  3. Department of Commerce
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/199786
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DC FieldValueLanguage
dc.coverage.spatialCOMMERCE
dc.date.accessioned2018-04-11T06:18:03Z-
dc.date.available2018-04-11T06:18:03Z-
dc.identifier.urihttp://hdl.handle.net/10603/199786-
dc.description.abstractnewline A STUDY ON THE CONSUMERS PERSPECTIVE ON THE ETHICAL DIMENSIONS OF COMMERCIAL ADVERTISEMENTS ON TELEVISION
dc.format.extent
dc.languageEnglish
dc.relation
dc.rightsuniversity
dc.titleA STUDY ON THE CONSUMERS PERSPECTIVE ON THE ETHICAL DIMENSIONS OF COMMERCIAL ADVERTISEMENTS ON TELEVISION
dc.title.alternative
dc.creator.researcherAROCKIARAJ S
dc.description.note
dc.contributor.guideMARLENE MORAIS
dc.publisher.placeChennai
dc.publisher.universityUniversity of Madras
dc.publisher.institutionDepartment of Commerce
dc.date.registered09/09/10
dc.date.completed
dc.date.awarded29/07/15
dc.format.dimensions
dc.format.accompanyingmaterialDVD
dc.source.universityUniversity
dc.type.degreePh.D.
Appears in Departments:Department of Commerce

Files in This Item:
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certificate.pdfAttached File8.65 kBAdobe PDFView/Open
chapter 1.pdf87.31 kBAdobe PDFView/Open
chapter 2.pdf222.1 kBAdobe PDFView/Open
chapter 3.pdf138.24 kBAdobe PDFView/Open
chapter 4.pdf687.08 kBAdobe PDFView/Open
chapter 5.pdf256.57 kBAdobe PDFView/Open
chapter 6.pdf25.09 kBAdobe PDFView/Open
chapter 7.pdf24.08 kBAdobe PDFView/Open
preliminary pages.pdf48.43 kBAdobe PDFView/Open
title.pdf15.22 kBAdobe PDFView/Open
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Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial 4.0 International (CC BY-NC 4.0).

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