Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/199786
| Title: | A STUDY ON THE CONSUMERS PERSPECTIVE ON THE ETHICAL DIMENSIONS OF COMMERCIAL ADVERTISEMENTS ON TELEVISION |
| Researcher: | AROCKIARAJ S |
| Guide(s): | MARLENE MORAIS |
| University: | University of Madras |
| Completed Date: | |
| Abstract: | newline A STUDY ON THE CONSUMERS PERSPECTIVE ON THE ETHICAL DIMENSIONS OF COMMERCIAL ADVERTISEMENTS ON TELEVISION |
| Pagination: | |
| URI: | http://hdl.handle.net/10603/199786 |
| Appears in Departments: | Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| certificate.pdf | Attached File | 8.65 kB | Adobe PDF | View/Open |
| chapter 1.pdf | 87.31 kB | Adobe PDF | View/Open | |
| chapter 2.pdf | 222.1 kB | Adobe PDF | View/Open | |
| chapter 3.pdf | 138.24 kB | Adobe PDF | View/Open | |
| chapter 4.pdf | 687.08 kB | Adobe PDF | View/Open | |
| chapter 5.pdf | 256.57 kB | Adobe PDF | View/Open | |
| chapter 6.pdf | 25.09 kB | Adobe PDF | View/Open | |
| chapter 7.pdf | 24.08 kB | Adobe PDF | View/Open | |
| preliminary pages.pdf | 48.43 kB | Adobe PDF | View/Open | |
| title.pdf | 15.22 kB | Adobe PDF | View/Open |
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