A study to determine factors affecting product life cycle strategies of fashion products with specific reference to mens shirts and wrist watches for Bangalore city

Abstract

Raymond Vernon came out with the theory of product life cycle in response to the failure of the Heckscher Ohlin model of international trade Product life cycle concept proposes that all products have a finite lifecycle that can be plotted over a given period of time Product life cycles have four major stages namely introduction growth maturity and decline newline