Shodhganga : a reservoir of Indian theses @ INFLIBNET
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Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/198832
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Management | |
| dc.date.accessioned | 2018-04-05T05:06:21Z | - |
| dc.date.available | 2018-04-05T05:06:21Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/198832 | - |
| dc.description.abstract | newline | |
| dc.format.extent | vii;216p. | |
| dc.language | English | |
| dc.relation | No of References - 197 | |
| dc.rights | university | |
| dc.title | study of brand positioning and promotion techniques of household detergent brands affecting customer satisfaction and brand loyalty | |
| dc.title.alternative | with special reference to pune city | |
| dc.creator.researcher | Pendse, Priyanka Narendra | |
| dc.subject.keyword | Brand Loyalty | |
| dc.subject.keyword | Management | |
| dc.subject.keyword | Positioning | |
| dc.subject.keyword | Pune | |
| dc.description.note | Bibliography p.183-194, Appendix p.195-216. | |
| dc.contributor.guide | Yadav, C.Sunanda | |
| dc.publisher.place | Pune | |
| dc.publisher.university | Tilak Maharashtra Vidyapeeth | |
| dc.publisher.institution | Department of Management | |
| dc.date.registered | 27/01/2011 | |
| dc.date.completed | 12/02/2017 | |
| dc.date.awarded | 22/02/2018 | |
| dc.format.dimensions | 30cm. | |
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Faculty of Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 337.76 kB | Adobe PDF | View/Open |
| 02_certificates.pdf | 217.37 kB | Adobe PDF | View/Open | |
| 03_aknowledgement.pdf | 150.75 kB | Adobe PDF | View/Open | |
| 04_contents.pdf | 147.55 kB | Adobe PDF | View/Open | |
| 05_list of tables & figures.pdf | 212.69 kB | Adobe PDF | View/Open | |
| 06_abbrevations.pdf | 84.75 kB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 243.63 kB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 526.97 kB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 466.93 kB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 262.97 kB | Adobe PDF | View/Open | |
| 11_chapter 5.pdf | 1.99 MB | Adobe PDF | View/Open | |
| 12_chapter 6.pdf | 241.71 kB | Adobe PDF | View/Open | |
| 13_references.pdf | 576.55 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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