Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/198832
| Title: | study of brand positioning and promotion techniques of household detergent brands affecting customer satisfaction and brand loyalty |
| Researcher: | Pendse, Priyanka Narendra |
| Guide(s): | Yadav, C.Sunanda |
| Keywords: | Brand Loyalty Management Positioning Pune |
| University: | Tilak Maharashtra Vidyapeeth |
| Completed Date: | 12/02/2017 |
| Abstract: | newline |
| Pagination: | vii;216p. |
| URI: | http://hdl.handle.net/10603/198832 |
| Appears in Departments: | Faculty of Management |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 337.76 kB | Adobe PDF | View/Open |
| 02_certificates.pdf | 217.37 kB | Adobe PDF | View/Open | |
| 03_aknowledgement.pdf | 150.75 kB | Adobe PDF | View/Open | |
| 04_contents.pdf | 147.55 kB | Adobe PDF | View/Open | |
| 05_list of tables & figures.pdf | 212.69 kB | Adobe PDF | View/Open | |
| 06_abbrevations.pdf | 84.75 kB | Adobe PDF | View/Open | |
| 07_chapter 1.pdf | 243.63 kB | Adobe PDF | View/Open | |
| 08_chapter 2.pdf | 526.97 kB | Adobe PDF | View/Open | |
| 09_chapter 3.pdf | 466.93 kB | Adobe PDF | View/Open | |
| 10_chapter 4.pdf | 262.97 kB | Adobe PDF | View/Open | |
| 11_chapter 5.pdf | 1.99 MB | Adobe PDF | View/Open | |
| 12_chapter 6.pdf | 241.71 kB | Adobe PDF | View/Open | |
| 13_references.pdf | 576.55 kB | Adobe PDF | View/Open |
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