Shodhganga : a reservoir of Indian theses @ INFLIBNET
The Shodhganga@INFLIBNET Centre provides a platform for research students to deposit their Ph.D. theses and make it available to the entire scholarly community in open access.
Please use this identifier to cite or link to this item:
http://hdl.handle.net/10603/197077
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.coverage.spatial | Management | |
| dc.date.accessioned | 2018-03-20T06:51:53Z | - |
| dc.date.available | 2018-03-20T06:51:53Z | - |
| dc.identifier.uri | http://hdl.handle.net/10603/197077 | - |
| dc.description.abstract | Abstract not available newline newline | |
| dc.format.extent | xii, 213p., xxv | |
| dc.language | English | |
| dc.relation | No. of references 50 | |
| dc.rights | university | |
| dc.title | Role of celebrity endorsement in brand positioning_a study with reference to personal care products in Chennai city | |
| dc.title.alternative | ||
| dc.creator.researcher | Muruganantham, G | |
| dc.subject.keyword | Academicians | |
| dc.subject.keyword | Advertising | |
| dc.subject.keyword | CavinKare | |
| dc.subject.keyword | Celebrities | |
| dc.subject.keyword | Globalization | |
| dc.subject.keyword | Management | |
| dc.description.note | Bibliography given, Appendix given | |
| dc.contributor.guide | Kaliyamoorthy, S | |
| dc.publisher.place | Karaikudi | |
| dc.publisher.university | Alagappa University | |
| dc.publisher.institution | Alagappa Institute of Management | |
| dc.date.registered | n.d. | |
| dc.date.completed | 2008 | |
| dc.date.awarded | n.d. | |
| dc.format.dimensions | - | |
| dc.format.accompanyingmaterial | None | |
| dc.source.university | University | |
| dc.type.degree | Ph.D. | |
| Appears in Departments: | Alagappa Institute of Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 01_title.pdf | Attached File | 30.62 kB | Adobe PDF | View/Open |
| 02_certificate.pdf | 285.88 kB | Adobe PDF | View/Open | |
| 03_declaration.pdf | 178.55 kB | Adobe PDF | View/Open | |
| 04_acknowledgement.pdf | 95.79 kB | Adobe PDF | View/Open | |
| 05_contents.pdf | 28.86 kB | Adobe PDF | View/Open | |
| 06_list of tables.pdf | 342.82 kB | Adobe PDF | View/Open | |
| 07_list of charts.pdf | 41.17 kB | Adobe PDF | View/Open | |
| 08_list of abbreviations.pdf | 31.63 kB | Adobe PDF | View/Open | |
| 09_chapter 1.pdf | 2.43 MB | Adobe PDF | View/Open | |
| 10_chapter 2.pdf | 1.4 MB | Adobe PDF | View/Open | |
| 11_chapter 3.pdf | 457.69 kB | Adobe PDF | View/Open | |
| 12_chapter 4.pdf | 1.53 MB | Adobe PDF | View/Open | |
| 13_chapter 5.pdf | 881.69 kB | Adobe PDF | View/Open | |
| 14_chapter 6.pdf | 958.69 kB | Adobe PDF | View/Open | |
| 15_chapter 7.pdf | 780.52 kB | Adobe PDF | View/Open | |
| 16_appendices.pdf | 2.77 MB | Adobe PDF | View/Open | |
| 17_bibliography.pdf | 77.3 kB | Adobe PDF | View/Open |
Items in Shodhganga are licensed under Creative Commons Licence Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
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