1. Shodhganga@INFLIBNET
  2. Alagappa University
  3. Alagappa Institute of Management
Please use this identifier to cite or link to this item: http://hdl.handle.net/10603/197077
Title: Role of celebrity endorsement in brand positioning_a study with reference to personal care products in Chennai city
Researcher: Muruganantham, G
Guide(s): Kaliyamoorthy, S
Keywords: Academicians
Advertising
CavinKare
Celebrities
Globalization
Management
University: Alagappa University
Completed Date: 2008
Abstract: Abstract not available newline newline
Pagination: xii, 213p., xxv
URI: http://hdl.handle.net/10603/197077
Appears in Departments:Alagappa Institute of Management

Files in This Item:
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01_title.pdfAttached File30.62 kBAdobe PDFView/Open
02_certificate.pdf285.88 kBAdobe PDFView/Open
03_declaration.pdf178.55 kBAdobe PDFView/Open
04_acknowledgement.pdf95.79 kBAdobe PDFView/Open
05_contents.pdf28.86 kBAdobe PDFView/Open
06_list of tables.pdf342.82 kBAdobe PDFView/Open
07_list of charts.pdf41.17 kBAdobe PDFView/Open
08_list of abbreviations.pdf31.63 kBAdobe PDFView/Open
09_chapter 1.pdf2.43 MBAdobe PDFView/Open
10_chapter 2.pdf1.4 MBAdobe PDFView/Open
11_chapter 3.pdf457.69 kBAdobe PDFView/Open
12_chapter 4.pdf1.53 MBAdobe PDFView/Open
13_chapter 5.pdf881.69 kBAdobe PDFView/Open
14_chapter 6.pdf958.69 kBAdobe PDFView/Open
15_chapter 7.pdf780.52 kBAdobe PDFView/Open
16_appendices.pdf2.77 MBAdobe PDFView/Open
17_bibliography.pdf77.3 kBAdobe PDFView/Open
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